Who is Leah?

Before I introduce myself, I’d like to share my core values: Faith, Service, Excellence, and Collaboration.

These principles are the foundation of who I am and guide me in everything I do. They shape my actions, inspire my goals, and define the legacy I aim to leave behind. Through the endeavors I pursue, I strive to use my passions to make a meaningful mark on the world.

Service, in particular, holds a special place in my heart. I believe it is the purest expression of love and the most impactful way we can contribute to making a difference. I honor this value not only through community service but also by leveraging the skills I’ve developed throughout my career journey to serve my community. Across all my internships, I have sought to ensure that my work fosters meaningful connections and leaves a lasting impact on the audiences I engage with.

This is my foundation, my purpose, my why.

My name is Leah Ross, a 21-year-old proud native of Maryland, originating from the city of Waldorf. Currently, I am a Junior attending Delaware State University pursuing a degree in Public Relations & Advertising. While maintaining a 3.9 GPA, I have built my experience brick by brick with multiple internships, cohort experiences, and academic leadership. Through my experiences, I have developed a diverse skillset ranging from graphic design, social media management, and customer service. Through these skills, I strive to apply them in ways where I can reach out to diverse audiences to foster engagement and create an impact on my community.

What I Bring to the Table.

  • B.A in Public Relations & Advertising

    GPA: 3.9

    Honors: Presidents List & Deans List 2022-Present

    Expected to Graduate: Spring 2026

    • Graphic Design Skills (Adobe Photoshop, Adobe Illustrator)

    • Social Media Management (Instagram, X, Facebook, Tiktok)

    • Advertising Campaigns

    • Product Research

    • Competitive Analysis

    • Analytical

    • Strong Verbal and Written Communication Skills

    • Collaborative

    • Detail Oriented

  • President, Public Relations Student Society of America Delaware State University Chapter | 2024 - Present

    Co-Advisor & Marketing and Communications Chair, NMDP Delaware State University Chapter | 2024 - Present

    President Intern, Her Hub Student Organization | 2023 - 2024

    General Member, Fairy Godsisters of DE Community Service Organization | 2023 - Present

    • Bloomberg 2024 HBCU Academy of Excellence Summit Attendee

    • HBCU’S For Advertising Competition, American Advertising Federation | 2nd Place Winner

    • The LAGRANT Foundation 2023 & 2024 Scholarship Recipient

    • National Millenial & Generation Z Community (NMGZ) 2023 & 2024 Participant

    • Non-Profit Fundraising Strategy Remote Externship Certification

    • Fashion Intern for DCFW Autumn/Winter Collection 2024

    • Lifetime Member, National Society of Leadership and Success (Inducted 2024)

My Recent Experiences.

  • NMDP | March 2024 - Present

    • Conducted dynamic tablings and presentations across campus to educate students about NMDP's mission to combat blood cancers and facilitate life-saving bone marrow transplants.

    • Drove student engagement and registration in the marrow donor registry through persuasive communication and informative sessions.

    • Managed and amplified outreach efforts via social media platforms, fostering community involvement and awareness.

    • Utilized earned media opportunities to enhance visibility and support for NMDP's initiatives on campus and beyond.

    • Advised and guided the campus chapter (RSO) to align with NMDP's mission, ensuring effective operation and strategic direction.

    Skills Obtained:

    • Public Speaking & Presentation

    • Persuasive Communication

    • Community Outreach

    • Media Relations & Publicity

    • Leadership & Strategic Guidance

    • Campaign Management

    • Nonprofit Advocacy

  • Functional Training Zone | June 2024 - August 2024

    • Developed comprehensive marketing strategies and plans to enhance the outreach and visibility of FTZ's programs.

    • Assisted in the creation and launch of an Instagram page aimed at engaging high school students.

    • Curated and designed content for social media platforms to increase brand awareness and drive student participation.

    • Attended events to support FTZ's outreach efforts and connect with potential partners and participants.

    Skills Obtained:

    • Marketing Strategy Development

    • Social Media Management

    • Content Creation & Design

    • Event Coordination & Outreach

    • Brand Awareness Enhancement

    • Audience Engagement

  • Divine Pearl Collective | January 2024 - August 2024

    • Assisted in the development and execution of branded merchandise strategies, including graphic design and product descriptions.

    • Managed merchandise pricing setup and Meta Ads to drive awareness and engagement.

    • Conducted competitive analysis and researched drop ship tools to optimize merchandise offerings.

    Skills Obtained:

    • Branded Merchandise Development

    • Digital Advertising

    • Pricing Strategy

    • Market Research & Analysis

    • E-commerce Optimization

    • Graphic Design

    • Data-Driven Decision Making

  • Purpose PR Agency | December 2023 - May 2023

    • Crafted visually compelling graphics and curated brand-centric content for prominent social media platforms, including Instagram, LinkedIn, and Facebook.

    • Strategically tailored content for optimal impact, ensuring alignment with brand identity across diverse channels.

    • Ensured a cohesive and engaging representation of the brand, enhancing overall social media presence.

    Skills Obtained:

    • Graphic Design

    • Content Creation

    • Strategic Communication

    • Brand Management

    • Social Media Optimization

    • Audience Engagement

    • Attention to Detail

Check out My Resume.

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